Meet the Team

SANDA M. PECINA
Partner and Media Relations Director

As a former television anchor/reporter in three media markets, Sanda Pecina provides clients with inside knowledge of media. She also offers them guidance based on public relations and legislative experience gained from several government and private sector organizations. As a Partner and Media Relations Director, Pecina directs client media relations, media training, account management and event planning activities for a number of clients, especially those in the health care sector.

Pecina was a special media consultant with the firm in 2001-2002. She gained a reputation for innovative approaches for media placements and client media training. After serving as public relations director for Andreas Enterprises Inc., she rejoined the firm in 2003.

Pecina first entered public relations as an account assistant for Holman Communications, where she took part in media relations and event planning for several years. Pursuing an interest in politics, in the early 1990s Pecina moved to Capitol Hill, where she served as a legislative staff member for Senator Bob Kasten (R-WI), and then Rep. Toby Roth (R-WI). In the mid-'90s, she was recruited by the National Federation of Croatian Americans (NFCA) and became its National Coordinator. In this role she handled media relations, lobbied Congress, and helped build a nationwide database of Croatian Americans.

Pecina left the NFCA to obtain a Master's Degree in Communication/Journalism from the University of Texas at Austin. After earning her degree, she worked as a reporter for Bay News 9 (Tampa, FL), anchor/reporter for KVII Pro-News 7 (Amarillo, TX) and a Producer for KVUE 24 (Austin, TX). She was responsible for writing, research, communication and constituency-building within various sectors of the station's community.

In addition to her Master's Degree, Pecina has a Bachelor's Degree in both Comparative Politics and Art History from Georgetown University. She speaks Spanish, French, Russian, Croatian and Serbian.

Back to "Meet the Team"